The Centre for Strategy and Corporate Relations (PSPK) was established on October 1, 2014, through the merger of the Corporate Planning Division (BPK) and the Marketing and Communications Office (MarComm). The purpose of establishing PSPK is to manage Corporate Strategy and Communications with a primary focus on the university’s agenda and strategies effectively. PSPK's structure is organized into two divisions: the Strategic Planning Division and the Corporate Relations Division. The Strategic Planning Division is responsible for Strategic Management, Corporate Data, Risk Management, Strategic Partnerships, Corporate Publications, and Sustainability and Green Campus initiatives. Meanwhile, the Corporate Relations Division performs its functions in an integrated and comprehensive manner with strategic planning through activities involving Corporate Communications, Creative Media and Branding, Event Management, Corporate Protocol & Visitors.