FREQUENTLY ASKED QUESTION | CENTRE FOR CORPORATE STRATEGY AND RELATIONS pspk
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FREQUENTLY ASKED QUESTION

CORPORATE COMMUNICATIONS AND MEDIA RELATIONS
1
How to get publicity coverage by the Centre for Corporate Strategy and Relations (CCSR) and media coverage of PTJ activities and events?

Complete the Media Services Request Form on the website of the Centre for Corporate Strategy and Relations (PSPK).

2
How to send articles or news to the media?

  • Please refer to the Expert Article Writing Guidelines. Contact the Head of the Corporate Communications Section at 03-9769 6181 or via email at m.amirul@upm.edu.my
  • 3
    How to get social media coverage such as UPM's facebook, twitter and instagram for PTJs’ activity announcements and achievements?

    Contact the Corporate Communications Section via corpcomm@upm.edu.my. For more information

    4
    How to get media appearance guidelines?

  • Refer to the UPM Media Guidelines available on the website of the Centre for Corporate Strategy and Relations (PSPK).
  • Contact the Head of the Corporate Communications Section at 03-9769 6181 or via email at m.amirul@upm.edu.my
  • 5
    Do I need the approval of the Centre for Corporate Strategy and Relations (CCSR) when dealing with media?

    Yes, it is necessary to obtain the approval of the Centre for Corporate Strategy and Relations (CCSR) when dealing with media. PTJ must first obtained the approval of the Dean, Director or Head of PTJ. Contact the Corporate Communications Section for further information.


    Branding and Corporate Identity
    6
    What is the official reference document for UPM’s corporate identity?

    The official reference document is the Corporate Identity Manual (MIK), which can be downloaded from the document section of the PSPK website.

    7
    What does the Corporate Identity Manual (MIK) cover?

    The Corporate Identity Manual provides guidelines on the use of the corporate logo, official colours and fonts, as well as the application of the visual identity to ensure consistency in the University’s communications.

    8
    What is the procedure for applying to use the UPM Corporate Logo alongside external agencies?

  • Complete the Application Form for the Use of the UPM Corporate Logo with External Agencies (UPM/PSPK/BR/05/LAMBANGKORPORATUPM), which can be downloaded from the document link on the Centre for Corporate Strategy and Relations (PSPK) website.
  • Please refer to the Guidelines for the Application to Use the UPM Corporate Emblem with External Agencies prior to completing this form.
  • Should you have any further enquiries regarding this application process, please contact the Corporate Branding and Identity Section at bps.pspk@upm.edu.my.

  • Risk Management
    9
    What is risk?

    Generally risk is an issue or event or that exists and can impact the achievement of an organization's vision, mission, objectives or goals. However, in the context of UPM, risk is the effect of uncertainty on the achievement of the goals of the UPM Strategic Plan, financial impact, operating impact and impact on university regulations. More information.

    10
    What is Risk Management?

    It is a method of systematically identifying, assessing and controlling risks so that they are likely to be eliminated or minimized. More information.


    Event Management, Protocol and Corporate Visitors
    11
    What services are provided by the Event Management, Protocol and Corporate Visitors Section?

    The Section provides consultancy services related to official University and PTJ events, protocol and ceremonial coordination, management of events involving distinguished guests, management of University dignitaries, as well as the coordination of international and domestic visits involving the Vice-Chancellor of UPM. More information.

    12
    When should PTJs seek advice from the Section on event management and protocol?

    PTJs are encouraged to seek advice from the Section at the early planning stage, particularly for official events involving high-profile distinguished guests and requiring official event protocol arrangements. More information.

    13
    How can PTJs obtain protocol and event management advisory services?

    PTJs organising official events or functions are required to seek advice from the Section’s officers to ensure the smooth management of the event and compliance with the relevant protocol requirements. Requests for advisory services must be submitted officially through the Protocol and Event Management Advisory Services Application Form, together with the relevant event or function details for review and coordination purposes.

    14
    What types of guests or delegations are managed by the Section?

    The Section manages and coordinates University dignitaries, international visitors, domestic visitors and corporate visitors, including the coordination of official visits and related protocol requirements involving the Vice-Chancellor. More information.

    15
    Does the Section coordinate the Inaugural Lecture?

    Yes. The Section coordinates the scheduling of Inaugural Lectures, as well as matters related to event management and coordination in accordance with the University’s established requirements. More information.

    16
    Does the Section provide souvenirs for official guests or visitors of PTJs?

    The Section does not provide souvenirs for official guests or visitors of PTJs. However, PTJs are encouraged to obtain souvenirs through KOPERASI UPM or PTJs that produce UPM-branded products as official souvenir options. The use of UPM products as souvenirs helps promote UPM’s products, identity and unique offerings to guests, while further enhancing the visibility and corporate image of UPM. More information.


    Strategic Partner Management and Corporate Publications
    17
    What is the main difference between a Memorandum of Understanding (MoU) and a Memorandum of Agreement (MoA)?

     

  • Memorandum of Understanding (MoU): A document expressing the general intention of both parties to collaborate that is not legally binding. It establishes a basic understanding between the parties regarding their intended collaboration.
  • Memorandum of Agreement (MoA): A formal agreement that is legally binding. An MoA sets out in detail the roles and responsibilities, scope of work, intellectual property rights, and financial implications of each party involved. More information.
  •  

    18
    What is the procedure for submitting a proposal for collaboration (MoU/MoA) with external institutions or industry partners?

    The Responsible Centre (PTJ) intending to establish a collaboration must prepare a JPU Proposal Paper outlining the objectives and benefits of the collaboration. The Proposal Paper, executive summary and clean copy of the MoU/MoA document, which has been reviewed by the Legal Advisor’s Office, must be submitted to the Strategic Partner Management Section, PSPK for review. We will coordinate the review process with the relevant Deputy Vice-Chancellor’s Office before the proposal is subsequently presented to the University Management Committee for approval. Templates for the Proposal Paper and examples of MoU/MoA documents are available at the PSPK guidelines page

    19
    Who is the authorised official representative of Universiti Putra Malaysia (UPM) to sign MoU or MoA documents?

    On behalf of UPM, MoU and MoA documents at the University level are generally signed only by the UPM Vice-Chancellor (or an officially authorised signatory delegated with the relevant authority). Therefore, any formal agreement requiring the signature of the University’s Top Management must undergo the review process and obtain approval through PSPK and the Office of the Legal Advisor (PPUU) before the signing ceremony can be held. More information.

    20
    What are the University’s key corporate publications managed directly by the Strategic Partner Management and Corporate Publications Section, PSPK?

    The Strategic Partner Management and Corporate Publications Section is fully responsible for managing the design, information coordination and publication of five (5) key corporate publications of Universiti Putra Malaysia (UPM), namely:

  • Laporan Tahunan dan Penyata Kewangan UPM
  • Facts and Figures UPM
  • Buku Harian/Diari UPM
  • Prospectus UPM
  • Imbasan Kegemilangan UPM
  • To ensure the smooth publication of these materials, the Section will liaise regularly with the relevant Responsible Centres (PTJs) to collect data and verify official information.

    21
    How can I access or obtain copies of the University’s corporate publications, such as the Annual Report or Facts and Figures?

    For the convenience of University staff and the public, digital versions (in e-book or PDF format) of UPM’s key corporate publications can be accessed and downloaded directly from the official PSPK website under the UPM Corporate Publications Archive menu. If a PTJ or external party requires a printed copy (subject to stock availability) for official reference or exhibition purposes, a request can be made by contacting the Corporate Publications Section, PSPK directly.


    CREATIVE MEDIA AND CORPORATE VISIBILITY
    22
    What services are provided by the Creative Media and Corporate Visibility Section?

    This section provides photography and videography services, single- and multi-camera production and live streaming, multimedia content production, promotional videos, corporate videos and documentaries, as well as creative advisory and consultancy services to enhance UPM’s visibility. More Information.

    23
    Who can apply for media services?

    Media services may be requested by UPM Responsibility Centres (PTJs) and external parties for official purposes, including programmes, activities, expertise, research, innovation and University achievements. More information.

    24
    How can I apply for media services?

    Applications can be made by submitting the Media Services Application Form, together with complete information regarding the programme or production requirements. Applications should be submitted in advance to facilitate task planning and scheduling.

    25
    Are advisory services related to media content production also provided?

    Yes. Creative advisory and consultancy services are available, covering concept development, scriptwriting, visual planning, filming, editing, and the production of media and multimedia content. More information.

    Updated:: 19/08/2026 [hairul_nizam]

    CENTRE FOR CORPORATE STRATEGY AND RELATIONS
    Universiti Putra Malaysia
    43400 UPM Serdang
    Selangor Darul Ehsan
    03.9769 6021/6009
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    X, (10:06:55pm-10:11:55pm, 29 Sep 2026)   [*LIVETIMESTAMP*]