PSPK Objectives | CENTRE FOR CORPORATE STRATEGY AND RELATIONS
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PSPK Objectives

FUNCTION

PSPK handles more that twenty university core functions as follows:

  • Strategic Planning and Development
  • Management of University Key Performance Index
  • Data Management
  • Business Continuity Plan Management
  • Risk Management
  • Rankin
  • Performance Based Allocation
  • Management of Official Ceremony, Protocols and Corporate Social Responsibility Projects 
  • Media Communication and Publicity Management 
  • Internal and external communication management
  • Crisis Communication Management
  • Management of University Visitors
  • Registration of International Body and Society 
  • Coordinating Memorandum of Understanding/Agreement programmes
  • Marketing and Promotion 
  • Corporate Publication  
  • Customer Service
  • Social Media
  • Branding
  • Public Feedback and Complaints

 

OBJECTIVES

To spearhead and develop UPM corporate strategy

To establish and implement UPM strategic communication

To develop and execute Marketing and Communication Plan that support the formation of image, identity and reputation that would elevate university branding.

To manage and execute the strategic plan, business intelligence, risk and data management.

To monitor and analyse UPM performance.

To establish expertise group to assist UPM in realizing its vision.   

 

Updated:: 26/01/2021

MEDIA SHARING

CENTRE FOR CORPORATE STRATEGY AND RELATIONS
Universiti Putra Malaysia
43400 UPM Serdang
Selangor Darul Ehsan
03-97696021
03-97698972
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