SERDANG, 13 August – The Centre for Corporate Strategy and Relations (PSPK) of Universiti Putra Malaysia (UPM) has launched its first PTJ visibility roadshow with an engagement session involving the Faculty of Science community, aimed at strengthening the faculty’s visibility across various media platforms.

The session, held at the Faculty of Science Management Meeting Room, aimed to present the media visibility achievement report for the period from January to July 2025, discuss new strategies to increase media reach, and explain the Centre for Corporate Strategy and Relations’ role in supporting the faculty’s promotional efforts.

During the session, the Centre also proposed the development of expert articles and videos covering emerging fields such as green technology, optics and photonics, semiconductors, as well as strategic issues like food security, planetary health, and cryptology. The faculty was also encouraged to produce creative digital content through platforms such as TikTok and PUTRA TV to attract younger audiences.

This roadshow is part of UPM’s media visibility plan, which combines written content, media coverage, and digital content production to ensure the university’s expertise benefits society and enhances UPM’s reputation at both the national and international levels.

Date of Input: 14/08/2025 | Updated: 14/08/2025 | hairul_nizam