SERDANG, August 4 – The Centre for Corporate Strategy and Relations (PSPK), Universiti Putra Malaysia (UPM), and the Coordinator of Customer Satisfaction, UPM, have jointly organised the Communications and Customer Relationship Management Workshop.

The workshop was held online and had gathered a total of 420 participants. Dr. Saiful Amin Jalun delivered his talk at the workshop.

The workshop aimed to provide guidance and techniques as well as basic communication skills in dealing with clients on various available mediums.

In addition, the participants were also exposed to effective communication skills in customer service and will be able to provide counter services effectively, be approachable and have excellent hospitality.

To achieve customer service standards, the Centre of Responsibilities (PTJ) need to understand their customers and strive to meet their needs so that the service standards achievements can be measured and adhered to excellently.

The workshop was planned to be held annually to support customer service officers in UPM to always be prepared and skilled in communication and customer relations to enhance and maintain the image and reputation of UPM. – UPM

Date of Input: 18/08/2021 | Updated: 18/08/2021 | hairul_nizam